Publications 2003
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- Jean-Marc Ferrandi, Dwight Merunka, Pierre Valette-Florence. La personnalité de la marque: bilan et perspectives. Revue Française de Gestion, 2003, 29 (145), pp.145 - 162. ⟨10.3166/rfg.145.145-162⟩. ⟨hal-01822290⟩ Document type : ART
- Brigitte Muller, Jean-Louis Chandon. The Impact of Visiting a Brand Website on Brand Personality. Electronic Markets, 2003, 13 (3), pp.210 - 221. ⟨10.1080/1019678032000108301⟩. ⟨hal-01796042⟩ Document type : ART
- Vincent Chauvet, Cédric Ghetty. Une approche conceptuelle de la création de connaissance au travers des communautés virtuelles. Congrès de l’AIM (Association Information Management) , May 2003, Grenoble, France. ⟨hal-01801046⟩ Type de document : COMM
- Florence Dano, Elyette Roux, Simon Nyeck. LES HOMMES, LEUR APPARENCE ET LES COSMÉTIQUES: Approche socio-sémiotique. Décisions Marketing, 2003, 29, pp.7-18. ⟨hal-01822566⟩ Type de document : ART
- Jean-Louis Chandon, Mohamed Saber Chtourou, David Fortin. Effects of Configuration and Exposure Levels on Responses to Web Advertisements. Journal of Advertising Research, 2003, 43 (2), pp.217-229. ⟨hal-01796048⟩ Document type : ART
- Philippe Bertrand, Jean-Luc Prigent. Portfolio Insurance Strategies: A Comparison of Standard Methods When the Volatility of the Stock is Stochastic. International Journal of Business, 2003, ⟨10.2139/ssrn.450061⟩. ⟨hal-01833118⟩ Document type : ART
- Cécile Bozzo, Dwight Merunka, Jean-Louis Moulins. Fidélité et comportement d'achat: Ne pas se fier aux apparences. Décisions Marketing, 2003, 32, pp.9-17. ⟨hal-01796220⟩ Type de document : ART
- Pierre-Xavier Meschi. Franco-Chinese joint-venture formation and shareholder wealth. Asia Pacific Journal of Management, 2003. ⟨hal-01839668⟩ Document type : ART
- Philippe Bertrand, Jean-Luc Prigent. EVALUATION OF FINANCIAL STRUCTURED PRODUCTS: AN APPLICATION OF THE EXTREME VALUE THEORY.. International Journal of finance, 2003. ⟨hal-01833069⟩ Document type : ART
- Delphine Lacaze, Jean-Louis Chandon. L'information, facteur d'intégration dans les services. Revue de Gestion des Ressources Humaines, 2003, 48, pp.22-38. ⟨hal-01796030⟩ Type de document : ART