The Divergent Effects of External Systems of Control on Early Stage Goal Pursuit

authors

  • Khenfer Jamel
  • Kay Aaron
  • Roux Elyette
  • Tafani Eric

keywords

  • Goal pursuit
  • Control
  • Religion
  • God

document type

COMM

abstract

This research demonstrates divergent effects of reminding consumers that their long-term goals occur within external systems of control. We showed that such reminders can increase or decrease motivation in pursuing long-term goals depending on the level of specificity with which they are planned.

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