Do employees who think that creativity is a fixed trait do equally well as those who think that it is learnable? The Case of the Telecommunications Sector in Egypt.
authors
keywords
- Growth creative mindset
- Fixed creative mindset
- Creative work behavior
- Knowledge sharing behavior
- Leadership encouragement of creativity
document type
COMMabstract
In this era, telecommunications companies are changing radically (Pistilli & Stadler, 2017). The aggregate worldwide telecommunication statistics are remarkable. Globally, there are over 7.7 billion active mobile broadband subscribers, an incredible increase from 3.3 billion only five years ago (Wansink, 2020). Modern technological breakthroughs are raising customer expectations and demands (Pistilli & Stadler, 2017). The ability of these companies to respond to technological advances stems from the ability of their workforce to address potential solutions and introduce new ideas, products, or services (Santoso et al., 2019). This study mainly attempts to understand how a creative mindset, associated with beliefs about the malleability and fixedness of creative ability, can impact the creative work behavior of employees in the telecommunications environment. In addition, it investigates the role knowledge sharing behavior and leadership encouragement of creativity played in the creative process. This study was conducted in the telecommunications sector in Egypt. We conducted a qualitative study using 13 interviews with practitioners to test the importance of the research topic and main constructs in the telecommunications setting. This study revealed that a creative mindset is essential in enhancing employees' creative work behavior. Moreover, knowledge sharing behavior and leadership encouragement of creativity were identified as critical factors influencing the creative work behavior of employees.