Brand experience effects on brand attachment: The role of brand trust, age, and income

authors

  • Ramirez Richard
  • Merunka Dwight

keywords

  • Brand experience
  • Brand attachment
  • Brand trust
  • Age
  • Income

document type

ART

abstract

The aim of this study is to examine how brand attachment is related to brand experience. The model tests the partial mediating role of brand trust, and the moderating role of age and income.

more information