La Londe 2025 Call
The 2025 conference will take place at the Igesa resort located on the magnificent and car-free Porquerolles Island in the Mediterranean Sea (in front of the city of Hyères, department of Var, 32 miles from Saint-Tropez and 69 miles from Nice). Rich intellectual exchange between top-level CB researchers from all over the world, friendliness and informality are part of the tradition of the event, greatly enhanced by the beautiful setting in a Mediterranean seashore environment.
The conference has a unique positioning. There are only two competitive sessions occurring at the same time and participants spend more time discussing the paper than presenting it. At each session, both academics and professionals participate in debates, dialogs, and formal presentations. Many participants have established new networks or rejuvenated old ones to exchange ideas and knowledge. In addition to the rich intellectual exchange, the conference provides a visit to the fondation Carmignac or to a vineyard in Porquerolles Island.
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Chairpersons
Danit Ein-Gar, Coller School of Business, Tel-Aviv University
Danit Ein-Gar is an Associate Professor of Marketing at the Coller School of Business, Tel-Aviv University, Israel. She holds a PhD in Marketing from the Hebrew University, Israel. She has been a visiting scholar at Stanford Graduate School of Business, California, USA and Hass School of Business, University of California, Berkeley, USA. Danit’s primary research interest is how people make donation decisions and the motivations for giving (money and time). Her work was published in marketing journals such as the Journal of Research Marketing, Journal of Consumer Research, Journal of Consumer Psychology, and International Journal of Research in Marketing as well as psychology journals such as Personality and Social Psychology Bulletin, Journal of Personality, and Journal of Personality Assessment. Danit serves as a member of the editorial review board of the Journal of Consumer Research.
Nailya Ordabayeva, Questrom School of Business, Boston University
Nailya Ordabayeva is the Kelli Questrom Associate Professor in Marketing at the Questrom School of Business, Boston University. Nailya received her doctorate degree in Management from INSEAD, France. Her research examines the role of social and market hierarchies in consumer behavior, with a focus on the effects of economic inequality, political ideology, social status, as well as sensory perceptions on purchase decisions. Nailya currently serves on the Academic Council of the American Marketing Association, and she is an Associate Editor at the Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology.
Gabriele Paolacci, Rotterdam School of Management, Erasmus University
Gabriele Paolacci is an Associate Professor of Marketing at the Rotterdam School of Management, Erasmus University. He joined RSM in 2012 after graduate studies at Ca' Foscari University of Venice, Italy (where he got his PhD), and at the Ross School of Business, University of Michigan (where he was a visiting student). Gabriele’s research investigates substantive questions in consumer and managerial decision-making (e.g., how do consumers deal with uncertainty in the marketplace? what is a fair price for companies to charge?) as well as research practices themselves (e.g., how do we improve the validity and researchers’ interpretations of online experiments?). His work has been published in leading journals in marketing, management, and psychology (e.g., Journal of Consumer Research, Journal of Marketing Research, Management Science, Psychological Science, Trends in Cognitive Psychology). He serves as Associate Editor at Psychological Science and as member of the editorial review boards of the Journal of Consumer Psychology and Behavior Research Methods.
Keynote speaker
Anna Dreber Almenberg, Stockholm School of Economics
Anna Dreber is the Johan Björkman professor of economics at the Stockholm School of Economics. Her research is mainly in behavioral economics and metascience and focuses on replications, generalizability and predicting replication outcomes, but also explores topics such as hormones and economic decision making. Anna is a member of the Royal Swedish Academy of Sciences and she is an editor at the Journal of Political Economy Microeconomics, a journal that encourages replications and pre-analysis plans and has a Registered Reports track.
Conference coordinators
- Aurélie Hemonnet, CERGAM, Aix-Marseille University, France
- Fanny Magnoni, CERGAM, Aix-Marseille University, France
- Brigitte Müller, CERGAM, University of Toulon, France
- Isabelle Muratore, CERGAM, University of Toulon, France
Scientific Committee
- Soren Askegaard, University of Southern Denmark, Odense, Denmark
- Rajeev Batra, University of Michigan at Ann Arbor, USA
- Russell W. Belk, York University, Canada
- Meg Campbell, University of Colorado Boulder, USA
- Elizabeth Cowley, University of Sydney, Australia
- David Dubois, INSEAD, France
- Brent Mc Ferran, Beedie School of Business, Simon Fraser University, Canada
- Maggie Geuens, Ghent University, Belgium
- Curtis P. Haugtvedt, Ohio State University, USA
- Tina M. Lowrey, HEC Paris, Ecole des Hautes Etudes Commerciales, France
- Richard J. Lutz, University of Florida, USA
- Dwight Merunka, Aix-Marseille Graduate School of Management, France
- Hans Mühlbacher, International University of Monaco
- Mario Pandelaere, Pamplin College of Business, Virginia Tech, USA
- Michel Tuan Pham, Columbia University, USA
- L.J. Shrum, HEC Paris, France
- Pierre Valette-Florence, University of Grenoble, France
- Stijn M. J. van Osselaer, Cornell University, USA
- W. Fred van Raaij, Tilburg University, The Netherlands
- Luk Warlop, Katholieke Universiteit Leuven, Belgium and Norwegian Business School (BI), Norway
Topics of interest
We invite the submission of papers providing theoretical or empirical advances in understanding and/or predicting consumer behavior. In addition to papers with a focus on consumers’ responses to marketing communications, we invite papers that provide a contribution to understanding all aspects of consumer behavior. All papers will be double-blind peer reviewed.
Paper submission |
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Guidelines |
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| We call for original papers, written in English. Original papers might follow into two categories: competitive papers or flash talks papers (shorter presentation time). The flash talks are meant to be shorter presentations to showcase ongoing research. It is aimed at researchers who may be interested in discussing recently launched research projects. Every session will include a combination of presentations of competitive papers and flask talks. | |
Submission |
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Authors are invited to transmit their submissions via a conference management interface. The link to this interface is:
To present at the conference, either with a competitive paper or a flash talk paper, we invite the submission of a full paper (maximum 4000 words). This includes everything: the title page with abstract (150 words maximum), keywords (5 maximum), article, references, appendix, tables and figures. Figures and Tables should be integrated within the text as close as possible to where they are first mentioned. References should follow the APA style guidelines (https://apastyle.apa.org). Any paper exceeding the limit will not be included in the review process. Papers should be 1.5 spaced, Times New Roman 12-point font (except for the title, which should be Times New Roman 14-point font), 2.5cm margins at all sides (top, bottom, left, right). All submissions, regardless of format, in their first versions must not show the authors' names or contact details on the first page. The text as a whole must, of course, not allow authors to be identified. For the 1st submission, authors' names are to be entered only on the submission platform (according to the submission procedure). Of course, if the submission is accepted, a new version of the article should be submitted including the authors' names and contact details. We will use the same submission guidelines for both papers, but authors can indicate their submission preference (flash, competitive, indifferent) on the submission platform. The program committee will try to take this preference into account, though, depending on the balance of papers in the session this choice will not be binding. Manuscripts must be submitted no later than January 6, 2025. Papers will be selected based on two blind reviews. Authors will be notified before March 10, 2025 regarding decisions on their manuscripts. |
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Contact |
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| Any queries about transport/logding and other pratical |
Administrative Head : Fabienne PAUL Communication officer : Lély TAN E-mai l: lalondeconsumer.behavior@iae-aix.com |
Important dates |
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Registration |
All inclusive Conference package
*if sharing accommodation with a fully paying participant
*if sharing accommodation with a fully paying participant
The Conference package is including :
Lodging and Conference Venue : Village Vacances IGESA - Rue de la Douane - Île de Porquerolles 83400 HYÈRES.
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Contact and travel information |
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The conference takes place in Porquerolles island in the Mediterranean sea. The conference starts on Tuesday, June 3 at 6 p.m. and ends on Friday, June 6 in the early afternoon. Those wishing to arrive before/stay after or have further information should contact : lalondeconsumer.behavior@iae-aix.com
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After reading this page, if you have any questions please contact us at : lalondeconsumer.behavior@iae-aix.com Please note that we will be checking carefully the email address and few days before the conference we will communicate to all registered participants phone contact numbers in case of emergency. After your registration, you will receive a form to let us (1) know how you arrive (plane/train/Car?) and (2) at what time you arrive and leave. We will do our best to ease your process to reach the conference island and help for taxi and boats. |
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Access |
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| AIR |
Toulon-Hyeres airport: You can reach Toulon-Hyeres airport from Paris (prefer Orly), London Gatwick, Luxembourg, Bruxelle Charleroi. Please find details here « L’embarcadère de la Tour Fondue », where you will take the shuttle (boat) to get to the island, is 10 kilometres (15 minutes) from Toulon-Hyères Airport. To reach the Conference resort from Toulon-Hyères airport : Taxi: The best solution to get to embarcadère de la tour fondue You would then need to rent a car and park it at La tour Fondue (see below, 55 euros parking cost for 3 to 7 days) or from Marseille Airport, go to Aix TGV or Marseille train station (20 minutes by bus) and then take a train to Toulon or Hyères. |
| TRAIN |
Hyères or Toulon railway station : « L’embarcadère de la Tour Fondue », where you will take the shuttle (boat) to get to the island, is 10 kilometres (20 minutes) from Hyères railway station, and 30 kilometres (about 50 minutes) from Toulon railway station (with frequent fast trains (TGV) to and from Paris/Paris Charles de Gaulle airport, Marseille or Nice). To reach the Conference resort from Hyères or Toulon railway stations: Taxi: The best solution to get to embarcadère de la tour fondue from Hyères train station |
| CAR |
There are different car parks at « l’embarcadère de la tour fondue », where you will take the shuttle (boat) to get to the island: It seems that the only one that offer a 3 to 7 days parking is Parking Indigo. It costs 55 euros and you don’t need to book it. |
| BOAT TO PORQUEROLLES ISLAND | |
Boat Timeline |
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| HOTELS | |
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If you wish to come a little before or stay after the conference, here are some hotels located near the airport of Hyères (at a walking distance).
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