Stephanie Nguyen is Associate Professor of Marketing and International Management at Aix Marseille University (France). Previously, she worked as a product and marketing manager for over ten years at international firms, including Yahoo! and Expedia (HomeAway). She has a Master’s degree in engineering and a Ph.D. in Marketing from the IAE Aix-Marseille Graduate School of Management. Her research interests include collaborative consumption and digital marketing. (stephanie.nguyen@univ-amu.fr)