CALL below
Consumer Behavior and Marketing Communications
Porquerolles Island (French Riviera), June 1 - June 4, 2027
The 52nd International Research Conference in Marketing organized by :
- CERGAM Research Center
- Aix-Marseille Graduate School of Management
- Toulon Graduate School of Management
Chairpersons
- Pierre Chandon, INSEAD
- David Faro, London Business School
Keynote Speaker
- Ayelet Fishbach, The University of Chicago Booth School of Business
Coordinators
- Aurélie Kessous, Cergam, Aix-Marseille University
- Fanny Magnoni, Cergam, Aix-Marseille University
- Brigitte Müller, Cergam, University of Toulon
- Isabelle Muratore, Cergam, University of Toulon
About the Conference
La Londe is a small conference of about 50 talks on consumer behavior held every other year. Attendance is reserved for presenters and co-authors. Thanks to its longer talks and informal setting, the conference prides itself on rich intellectual exchange among top-level CB researchers from around the world.
As in previous years, the conference no longer takes place in the town of La Londe (hence its name) but on the idyllic car-free island of Porquerolles on the French Riviera. The BBC says that it’s picture-perfect, and we agree! Porquerolles is close to the town of Hyères (accessible by high-speed train from Paris and its airports), the Toulon-Hyères airport (TLN), and 69 miles from Nice (which has direct flights to five US cities).
Topics of Interest
We invite submissions of papers that provide theoretical or empirical advances in understanding and/or predicting consumer behavior. In addition to papers focused on consumers’ responses to marketing communications, we invite papers that contribute to understanding all aspects of consumer behavior.
The Selection Process
We call for original papers, written in English. Original papers might fall into two categories: competitive papers or flash talks papers. The flash talks are meant to be short presentations showcasing ongoing research. It is aimed at researchers interested in discussing recently launched research projects. Every session will include a combination of presentations of competitive papers and flash talks.
Submission
For competitive papers, submit a full paper (maximum 50 pages, all inclusive). For flash talks, submit a paper with a maximum of 4,000 words. This includes everything: the title page with abstract (150 words maximum), keywords (5 maximum), article, references, appendix, tables, and figures. Figures and Tables should be integrated into the text as close as possible to their first mention. References should follow the APA style guidelines (https://apastyle.apa.org).
Any paper exceeding the limit will not be included in the review process. Papers should be double-spaced, Times New Roman 12-point font (except for the title, which should be Times New Roman 14-point font), 2.5cm margins on all sides (top, bottom, left, right).
All submissions, regardless of format, must not show the authors' names or contact details on the first page. The text as a whole must, of course, not allow authors to be identified.
We will use the same submission guidelines for both papers, but authors can indicate their submission preference (flash or competitive) on the submission platform. The program committee will try to take this preference into account, though, depending on the balance of papers in the session, this choice will not be binding.
An individual can be associated with multiple papers (as an author or co-author) but can serve as the presenter for only one submission. The presenting author commits to attending the conference and presenting the paper upon acceptance. All the authors of submitted papers will be included as potential reviewers. Those listed as presenters must agree to review at least one submission.
Contacts
The administrative officers Fabienne PAUL and Lély TAN will be happy to give you more details about reservations and other practical aspects of the conference.
E-mail: lalondeconsumer.behavior@iae-aix.com ; phone : +33 (0)4 13 94 26 35.
Important dates
- Deadline for paper submission: 14 December 2026
- Notification to the authors: 10 March 2027
La Londe Conference :
https://cergam.univ-amu.fr/fr/la-londe-conference-2027-1st-4th-june-2027-porquerolles-french-riviera