Agenda du CERGAM
Le Cergam organise de très nombreuses nombreuses manifestations scientifiques tout au long de l'année.
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La Londe Service Conference 2025
Dive into the dynamic fields of theoretical or empirical advances in understanding and/or predicting consumer behavior with a focus on consumers’ responses to marketing communications !
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14ème Congrès de l’Académie de l’Entrepreneuriat et de l’Innovation (AEI 2025)
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Séminaire méthodologique- 14 mars 2025- BERTopic Modeling

 

Changxu (Victor) LI - PhD Researcher (KU Leuven)- Visiting Scholar (Goethe University Frankfurt)

Presentation of BERT topic modeling 

  • 📆Vendredi 14 mars
  • ⌚10h-12h (en Anglais)
  • 📌 MEGA 

This methodological seminar will offer an overview of BERTopic, a state-of-the-art topic modeling technique based on machine learning that is extensively used in Natural Language Processing (NLP) applications to infer topics within unstructured textual data and images. It will also highlight its applications in marketing, with examples from ongoing projects on the metaverse and the influencer/creator economy. 

This presentation, will be done by Changxu (Victor) LI a PhD researcher at KU Leuven and a visiting scholar at Goethe University Frankfurt. His research lies at the intersection of marketing strategy, AI, digital marketing, and service marketing.

Registration :