Publications 2010
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- Rita Valette-Florence, Virginie de Barnier, Imene Becheur, Pierre Valette-Florence. Consumers' Attachment and Commitment to Brands and Media Titles: the role of Emotions. Association for Consumer Research (ACR) Annual Conference, Oct 2010, Jacksonville, United States. ⟨hal-02107970⟩ Document type : COMM
- Pierre-Yves Léo, Marie-Christine Longe Monnoyer, Jean Philippe. Service Innovation and international performance, Preliminary findings on a knowledge intensive business services research”. XXth International RESER Conference 2010, Service Innovation and international performance, Sep 2010, Goteborg, Suède. ⟨hal-02567604⟩ Type de document : COMM
- Fabienne Chameroy, Jean-Louis Chandon. Does any kind of Seal of Guarantee have Impact on Consumer Behavior?. 9th International Marketing Trends Conference, Jan 2010, Venise, Italy. ⟨hal-03556784⟩ Document type : COMM
- Fouchet Robert, Edina Soldo, Charlène Arnaud. The cultural mega event as dismantled system: challenges, stakes and pitfalls of governance. Comparative analysis of European capitalism of culture . XI Workshop dei Docenti e dei Ricercatori do Organizzazione Aziendale, Incertezza, creatività e razionalità organizzative, 2010, Bologne, Italy. ⟨hal-01802395⟩ Document type : COMM