Publications 2005
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- Dwight Merunka, Jean-Bernard Kazmierczak. REPENSER LA PERFORMANCE EN MARKETING. Décisions Marketing, 2005. ⟨hal-01822510⟩ Type de document : ART
- Dwight Merunka, Jean-Bernard Kazmierczak. ROMI : Une révolution dans la pensée et les pratiques en marketing. Décisions Marketing, 2005, SPÉCIAL PERFORMANCE MARKETING 40. ⟨hal-01822511⟩ Type de document : ART
- Philippe Bertrand, Jean-Luc Prigent. Portfolio Insurance Strategies: OBPI versus CPPI.. Finance, 2005. ⟨hal-01833077⟩ Document type : ART
- Philippe Bertrand, Pierre-Xavier Meschi. A Transactional Analysis of Chinese Partners' Performance in International Joint Ventures.. Chinese Economy, 2005. ⟨hal-01833042⟩ Document type : ART
- Philippe Bertrand. A Note on Portfolio Performance Attribution: Taking Risk into Account. Journal of Asset Management, 2005, ⟨10.2139/ssrn.2564570⟩. ⟨hal-01833107⟩ Document type : ART
- Philippe Bertrand, Patrick Rousseau. L'attribution de performance en gestion de portefeuille.. Revue Française de Gestion, 2005. ⟨hal-01833071⟩ Document type : ART
- D. Lacaze, Valérie Chanal, Christian Defélix, Galey Béatrice. Les personnes innovantes dans les entreprises doivent-elles faire l’objet d’une GRH spécifique ? Une étude exploratoire. Gestion 2000, 2005, 2 (mars avril), pp.99-113. ⟨hal-04577708⟩ Type de document : ART
- Pierre-Xavier Meschi. La survie des coentreprises d'internationalisation dans les pays émergents: quel est l'impact du risque pays?. Management international = International management = Gestión internacional, 2005. ⟨hal-01839756⟩ Type de document : ART
- Pierre-Xavier Meschi. Stock market valuation of joint venture sell-offs. Journal of International Business Studies, 2005. ⟨hal-01839754⟩ Document type : ART
- Virginie de Barnier, Virginie Maille, Pierre Valette-Florence, Karine Gallopel-Morvan. A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico. Advances in Consumer Research, 2005, 6, pp.140-150. ⟨hal-01831905⟩ Document type : ART