Implicit Person Theory and Creative Behavior During the Pandemic and Beyond


  • Masood Lina
  • Serrano-Archimi Carolina


  • Covid-19
  • Creative Work Behavior
  • Creative Mindset
  • Leadership Encouragement of Creativity
  • Cognitive Social Theory
  • Implicit Person Theory

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Organizations are experiencing several difficulties and issues as a result of the Covid-19 pandemic at this difficult time (Iivari et al., 2020). In the midst of a crisis and beyond, creativity aids organizations in addressing potential solutions to these difficulties and delivering new products and services (Dirani et al., 2020; Lee & Trimi, 2020). In line with that, it is essential to promote the creative work behavior of employees, as it can contribute to the overall organizational innovation (Shanker et al., 2017). Several researchers have attempted to define the individual factors that are related to employees' creative behavior (Alikaj et al., 2020; Zhang & Bartol, 2010). However, to date, little is known about how an employee’s creative mindset; be it growth or fixed, may influence his creative work behavior (Han & Stieha, 2020). Based on the implicit person theory (Dweck & Leggett, 1988; Karwowski, 2014) and social cognitive theory (Bandura, 1986), we attempt to build a theoretical framework that explains how an employee’s creative work behavior is influenced by his creative mindset. Moreover, we explore the moderating role of leadership encouragement of creativity, as it has proved to play an important role in promoting the creative behavior of employees in the workplace (Cheng et al., 2019). Consequently, our theoretical framework offers valuable insights into the understanding of employee creative work behavior in the organization during and beyond the Covid-19 pandemic.

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