Foundations of Corporate Heritage: A French Perspective

authors

  • de Barnier Virginie
  • Fabien Pecot

keywords

  • Economics
  • Finance
  • Business & Industry Business
  • Management and Accounting Marketing Advertising Brand Management Consumer Behaviour Marketing Communications

document type

COUV

abstract

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind.

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