Trouble Setting Your Savings Goals? The Moderating Effect of Religious Belief on Goal Pursuit

authors

  • Khenfer Jamel
  • Kay Aaron
  • Roux Elyette
  • Tafani Eric

keywords

  • Religion
  • Motivation
  • God
  • Savings goal

document type

COMM

abstract

This research examines if, in the context of savings goals, the usual decrement in motivation that is observed when a goal is set with implementation concreteness, at its early stages, will dissipate when people are reminded of divine control.

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